Two postcards, the first developed as an pre-show teaser to drive prospects to the Novus booth at the 29th Annual Meeting of the American Society for Metabolic & Bariatric Surgery (ASMBS) in 2012. The premium incentive was a raffle for an Amazon Kindle pre-loaded with white papers. The second, developed as a follow-up for the ASMBS meeting, the goal of the this piece was to drive prospects to the Quick Quote tool at novusmd.com.
Creative/Art direction: Nicholas Yankosky; Copy: Clark Miller for NORCAL Group.